How Yodel Australia can Increase Your Reach with AdWords

Posted on January 11, 2011 by yodeladmin

Simply having a Google AdWords account is of no good if you do not know how to effectively manage that account for maximum business generation for your company. When you are using Google AdWords, it is imperative that you manage the campaign so that you can see a positive ROI. Unfortunately, most businesses are unable to do it and in the end, they end up paying more for their AdWords campaign than they should have and do not get the amount of sales generation that they should be getting.

For these businesses, they need the services of companies like Yodel Australia that can effectively manage their AdWords account for them to ensure that their campaign doesn’t fail and achieves the objective for which it was set up.

Founded in 2005, Yodel Australia started off as a local website advertisement company and is today the largest provider of online advertising solutions when it comes to Australian businesses.

Yodel Australia has the motto of “we turn click into calls” and that is exactly what they do with your AdWords campaign. First of all, they ensure that you do not cross your budget and are able to get specific keywords that attract visitors to your site and ultimately turn them into sales.

One of the problems of most businesses that manage their AdWords account by either themselves or through an unqualified expert is that they go for generic keywords which tend to be high on the competition and therefore very expensive.

Yodel Australia helps you with forming specific target keywords that are not only inexpensive to bid but they also attract the right consumer to your website. This means the amount you have to pay for cost per click on Google AdWords is not more than it should have been and you get far more returns and a positive ROI.

For effective AdWords management, research needs to be carried out for better understanding of the audience that the business is trying to attract.

Once this research has been carried out by the qualified and trained staff of Yodel Australia, the company will form an Ad group for your AdWords account and set up a restriction and budget for it which you will decide on. This can be either done by analyzing of cost per click and then calculating the number of clicks the business would like before the ad is taken off or simply by setting a certain budget.

It is of paramount importance for the growth of your business and the success of your marketing campaign that your AdWords account is managed professionally and effectively. It needs to be managed by someone who is not only well versed with the different scenario, but also approved and qualified to do the job the way you want it to be done. Yodel Australia ticks all the boxes and it is needless to say that ultimately, you are there to grow your business and online marketing is something you might not be an expert of, so let Yodel Australia take care of it for you to ensure that you get the maximum reach with AdWords.

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The Importance of Landing Page Optimisation

Posted on January 11, 2011 by yodeladmin

The importance of Landing Page Optimisation can simply not be underestimated. One of the biggest mistakes that most website owners make is that they create a landing page which is not designed for a single purpose which results in confusing the visitor by distracting them by pounding them with messages and links that are completely unrelated.

An effective website is one where the landing pages are clear, relevant to what the visitor is looking for and entice the visitor into making a decision. This action might lead the visitor into buying the goods or services offered by the website. Other than this, Landing Page Optimisation assists the company’s branding, promotion, visitor entertainment and education.

Businesses exist to sell their products and services and Landing Page Optimisation is imperative to this very purpose.  For instance, a company that is selling a product would be better off having a landing page where every item is designed to sell with the use of a shopping cart. Landing Page Optimisation ensures that the landing page is clear and the visitor gets the information he is looking for.

The importance of Landing Page Optimisation is very much linked to the value of search engines to businesses since everyone these days relies far too much on search marketing when looking for products or services. Keyword searching is made easy through the use of internet. Landing Page Optimisation is directly proportional to the conversion rate. This is because it is critical that when a potential customer is looking for some keyword which is relevant to the product you sell, he land on the detailed page that has information about that product. This is made possible through Landing Page Optimisation.

For example, if a visitor is searching for mobile phones and you are a business that deals in mobile phones, then Landing Page Optimisation ensures that the visitor lands directly on the page on your website that has information about each cell phone that you deal in and the general information regarding those products. If on the other hand, the visitor is looking for any other form of electronic item but land on the page of your website that contains information on cell phones, then the visitor is bound to get frustrated and will leave the website immediately. If they are looking for some specific model and they land on a page that has information and buying information of that exact model, they are more likely than not to convert their visit into sales for your business. This is how important Landing Page Optimisation is for your website!

When you do Landing Page Optimisation by including keywords, there is a far greater chance that you will find buyers than otherwise. Furthermore, the less the amount of distraction that you offer, the better it is since a visitor who is confused is unlikely to end up buying something.

You need to ensure that you get Landing Page Optimisation done from a reliable company like Yodel to ensure that you get a higher conversion rate and more customers.

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How to Reduce your AdWords Cost Per Click (CPC)

Posted on January 11, 2011 by yodeladmin

It is important that you understand Google AdWords Cost Per Click because it can quickly get out of hand.  There are a number of entrepreneurs who even end up deciding that Cost Per Click is too much risk for them.

So here in this article, we will tell you how you can reduce your Google AdWords Cost Per Click. We will unleash a secret that is sure to work you. It is very simple and you will be able to reduce your Cost Per Click without having to use long tailed keywords.

The first thing that you would need is of course an AdWords account for implementing the details mentioned in this article. If you don’t already have one, it is high time to set one up. The initial fee to set up the account is $5 after which you don’t have to pay any fee other than the Cost Per Click which is exactly what we will teach you to reduce.

Once an account has been set up, you need to input or select the list of keywords that you want to be used in your campaign. You will notice that there are a few keywords which are more expensive than others in terms of Cost Per Click. You need not worry about it as it is assumed that you would be following some budget for campaign.

Now you would be aware of the fact that the Cost Per Click can be exorbitant to appear in the first place. However, what you don’t know is how to bid for the keywords that you are looking to use for your campaign. The secret to reducing your Cost Per Click is to design your ad for the campaign.

The majority of advertisers tend to forget about their customers when trying to be far too creative. You need to understand that although Google is the largest search engine out there, it is nothing more than a database of classified ads.

People don’t have enough spare time to waste on your website even if you have managed to land them on the website. They won’t even read your sales letters. This is one big reason why many companies put on a video to give a more personal feel.

To reduce the Cost Per Click, what you need to do is to include a phone number on your AdWords as this will help in cutting down your clicking by around 50% or even more. This is because people prefer to call more than to strangle around a website looking for relevant information. You will still get the customers but they will not be clicking as much on your ads.

Just make sure that you have someone who attends all those calls as they would be very important. They will be from potential customers. Never leave a potential customer on hold for far too long or forward them to a directory.

You can try this great tip and feel the difference yourself. If you keep yourself in the place of a potential customer, you will understand how great this tip is when it comes to reducing your AdWords Cost Per Click.

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Why are my Google AdWords not being shown?

Posted on December 1, 2010 by yodeladmin

Now that you have set up your Google Adwords account and started a campaign or two, you see that your Google Adwords are not showing. This is the time to check your keyword usage and make sure that this is really true. Log in to your Google Adwords account and click on your campaigns, which should be a blue link on the right side of your Adwords homepage. After you are looking at your Adwords statistics, click on the tab at the top your main statistics page, titled Keywords. This will show all of the keywords you are using for your campaigns. Find the column which denotes “impressions” and look to make sure that there are no impressions next to any of your keywords. You will have to scroll down to check all of them. Impressions are not clicks on your ad; they are the number of times your ad has been displayed in response to the keywords you have entered. If you see that there really are no impressions, then proceed to the following guidelines.

How New is Your Account

Be aware that if your account is new, it may take a while for your ad campaigns to get going. Wait a few days before making a complaint to the Help department or asking your PPC professionals what should be done. You should have realistic expectations concerning the time it takes to get your ads off the ground. Your ad visibility can also be greatly affected by a low budget restriction set up on your daily budget. In the meantime, make sure you check out the other possibilities listed here.

Your Competition

When you first set up your budget, you may find it desirable to restrict how much money is spent on each click per keyword, and you may have your account set up on manual cost-per-click settings. However, this can greatly restrict your visibility in Google searches. Some keywords are very popular and the cost-per-click can reach $15.00 or so. If you have cost-per-click restrictions due to manual settings, then you ad may not show up for this reason.

Your Keyword Usage

If you only have fifteen or twenty keywords tied to each campaign, you are setting yourself up for extremely low ad visibility. Use the Keyword Tool to generate lists of possible related keywords which you can use to increase the possibility that a search will display your advertisement. Be creative and think about how you would search for your product or site service if you were looking for them on Google.

Your Popularity

Of course, if your site specializes in sculptures of flying bats, you may find that your ads have low initial visibility due to these topics not being searched very often. You might try “specialty sculpture” and “local sculpture” to reel in a broader range of customers.

Google Help and Professional Help

Sometimes there is a glitch in the Google system (which is always very temporary), so be sure to explore the “known problems” area, where current issues are described and quickly being fixed. You also might consider hiring a PPC professional, such as Yodel Australia, to assist with any solutions which you may not be thinking of. They are experts which have dealt with these issues many times and know how to quickly fix your every problem.

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Google AdWords Sydney AU

Posted on December 1, 2010 by yodeladmin

Local Google Adwords

Locally based Google Adwords are extremely effective, because they target specific and narrowly searched cities and towns. Rather than having to compete with thousands of other websites which target the same topics you do, your site will only have to compete with local venues and only with those specific subjects. This greatly narrows down the search radar and increases your visibility.

Using Sydney, NSW, as Your Base

Sydney is the state capital of New South Wales in Australia and has a population of over 4 million people. Although this is a highly populated area, narrowing down your Adwords to Sydney is a great way to begin attracting a local customer base. In addition to this, if your business is located near one of the famous attractions, such as the Opera House or the Royal Botanical Gardens, you can create visibility for yourself in the Google Business Listings by making sure that your place of work is visible and marked on the map, along with photographs to help tourists find your location.

Hiring a Local PPC Professional

If you are based in Sydney or would like to target a Sydney audience, then your best bet is with hiring a local PPC (pay-per-click) professional company, such as Yodel Australia, to help you with your Google Adwords campaigns. Not only will a local company understand any popular attractions which may help your business and ad campaign, but they will be the best suited for spreading your ads with relevant, locally-based keywords which you may not think of or be experienced in.

Yodel Australia not only incorporates Google Adwords, however, but also deals with marketing on Yahoo!, Facebook and Bing, and in SEO (Search Engine Optimization). These are crucial in ensuring that your internet and commercial presence is widespread, recognizable, easy to access and quick to find.

Posted in Facebook, Google AdWords, Pay Per Click, Search Engine Optimisation, Yodel Australia | Tagged , , , , , , , , , , , | 3 Comments